Strategy
WITH PURPOSE
Results That Matter.
Who is Ethan Tripodi
Ethan Tripodi is a digital marketing and systems consultant helping trades and service businesses grow online without the owner being the bottleneck.
He runs his business in service of a bigger purpose — partnering with others to bring about lasting change for those who are unfulfilled, hopeless, or broken.
Core Areas
Approaching business as a vehicle to impact lives, build robust systems, and scale what matters.
Driving Growth for Skilled Trades
Clear strategies and honest branding designed specifically for the hardworking men and women in the skilled trades industry. We build scalable engines that turn your expertise into predictable revenue.
Trades Unfiltered
Raw, actionable insights and real conversations designed to help you scale your trades business without the fluff.
Business Case Study
See exactly how we implemented proven growth systems to take a local service business to $5M in record time.
Drive Local Growth
12 milestones that attract more leads and turn customers into your best advocates — plus a scorecard to see exactly where you stand.
Systems that leverage your position
Most businesses don't have a lead problem. They have a system problem. We build the infrastructure that turns the position you already have into predictable, scalable revenue. A connected engine that attracts, converts, and multiplies without everything depending on you.
Measure
If you can't see it, you can't fix it. Track every lead, every sale, and every dollar in dashboards that actually make sense.
Convert
Most leads go cold because nobody follows up. Automated sequences that contact, nurture, and close every lead in minutes, not days.
Multiply
Your best new customers are your existing ones. Turn happy customers into reviews, referrals, and repeat buyers on autopilot.
Scale
Growth shouldn't mean more chaos. AI and automated workflows handle the repetitive work so your team focuses on what moves the needle.
Attract
Show up the moment a local customer is ready to buy. Search-optimised websites, high-intent ads, and a Google Business Profile that converts.
Capture
A lead is only worth what you do with it in the first five minutes. Capture, organise, and respond before the competition picks up the phone.
Consulting
Get the exact playbooks and strategic guidance you need to execute growth in-house. We build the roadmap, you drive the results.
Implementation
Complete end-to-end implementation. Hand over the reigns while our dedicated team manages your marketing and lead generation.
Systems
Our all-in-one growth platform. Leverage the exact CRM, automation, and reporting tools we use to scale businesses.
Results That Matter
Business is just a vehicle. People need more than what our products offer. I work alongside organizations to see lasting change come to those searching for something real. The partners below represent the core of this mission.
Collaboration
I'm always open to working with people who are building something worthwhile. Referrals, joint projects, or just sharing ideas. If there's a fit, let's figure it out.
Community
If you're involved in work that brings hope, whether that's mentoring, outreach, or other support opportunities, I'd love to hear about it.
Something More
If you feel unfulfilled, broken, or hopeless, I get it. No amount of success fixes that. I'm always ready for an honest conversation about what the answer could be.
Experience
Business Case Study
Transforming digital presence and marketing systems for trades and service businesses. Driving ROI through clear strategy and systematic implementation.
The Business
Leaps & Bounds
Heating & Cooling
Started with zero brand presence, no reputation, tucked-away location.
Brandon and Isaac — tradesmen, not marketers.
The Growth
2 to 17 team members in 18 months
One of the fastest-growing HVAC companies in their area
Zero Revenue to $5M+ within 2 years.
Google Business Profile
Facebook Advertising
Average cost of $69.83 per lead (including testing phase)
Best Campaign
207 leads at $34.51 each
Brand Awareness
SEO
Top rankings for high-intent searches like "HVAC near me" and "AC repair near me".
The Approach
Sequence over Speed
Strategic implementation for sustainable growth
Started with Facebook ads for fast traction.
Used early ROI to fund a move to a better location.
Built brand, SEO, and website in sequence — not all at once.
Partners
Ministry Focus
Partnering with The Global Harvest and Youth for Christ Australia to bring hope to those who need it most.
Ministry Partner
The Global Harvest
Sharing Jesus with millions online and making disciples across the globe.
Ministry Partner
Youth for Christ
Reaching young people affected by suicide, anxiety, addiction, brokenness, and confusion with the transforming love of Jesus.
how to drive local growth online without everything depending on you
12 milestones that attract more leads and turn customers into your best advocates — plus a scorecard to see exactly where you stand.
(P.S. It's a picture book, because your business shouldn't need an IT degree to grow.)